Our Unfair Advantage.
Now, It's Yours.
We're not recruiters.
We're the talent mercenaries who have sat on every side of the hiring table. That is the singular reason we win—and why our clients do, too.
Hiring Isn't a Numbers Game.
It's a Strategic Acquisition.
Most search firms…
think their job is to send you resumes. They're wrong. Their job is to deliver a human asset that drives your business forward. This fundamental misunderstanding is why the industry is flooded with generalists who waste your time.
We built PowerUp…
on a different philosophy—one forged from over 15 years of making high-stakes hiring decisions from the inside. We’ve innovated and transformed the process for leaders like you need to thrive.
Our Methodology Was Forged on
Every Side of the Table.
Our founder, Matthew Sorensen, didn't just participate in interviews—he ran them. His 360-degree experience is the DNA of our firm.
As an Executive Recruiter…
He learned the real criteria hiring managers use behind closed doors—the factors that never make it into a job description.
As a Search Firm Owner…
He became a confidant to CEOs, uncovering the non-negotiable hiring secrets that define an A-player.
As a 2x Director of Talent Acquisition…
He built the internal systems, ran the final-round debriefs, and personally made the hire/no-hire decision thousands of times.
This is not theory. This is a playbook built from irrefutable, in-the-trenches experience. We know why the 'perfect' candidate gets rejected, and we know how to identify the quiet A-player who will transform your team.
The Result is an Unbeatable Advantage for Your Firm:
We Deliver Assets, Not Applicants.
The only goal is an electrician who measurably impacts your bottom line. We vet for ROI, not just résumés.You Get a Specialist's War Plan.
We don't use generic tactics. We deploy a custom game plan built specifically for the unique demands of the electrical trade.You Receive Radical Honesty.
You get the direct, unfiltered truth you need to make the right hire, every time. No sugarcoating.
Stop Gambling. Start Winning.
This is for leaders who want to build an enduring competitive advantage, not just fill a seat.